Visual system
Palette, typography and logo
The S in Sañu is a serpent: amaru in Quechua, the founder's surname. The colors come from the printed catalog and the clay of the pieces.
Palette
- Garnet
#860914From the catalog. Buttons, links, logo - Old rose
#A4474AFrom the catalog. Labels and motifs - Wine
#853429From the catalog. Dark accent - Terracotta
#B9643FFrom the pieces. Clay, 3D - Cream
#F6F1E8Main background - Cream 2
#EEE5D8Section backgrounds - Pale rose
#EFDFD9Product photo background - Ink
#2A1C18Main text
Typography
Aríbalo 80 cmFraunces for headings. A high-contrast serif with soft curves, close to the stroke of the logo.
Aríbalo 80 cmCormorant Garamond, an alternative under review. More classical, museum-like, thinner on phones.
Body text in Instrument Sans. Tabular figures for prices and dimensions.
Logo
Logo traced from a 400 px JPEG, provisional until the Illustrator version.